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User Journey Map

Using our polished persona Mia, a full-time college student and part-time intern and retail worker, we created a user journey map that depicts her actions, emotions, and thoughts throughout a typical school/workday. By creating Mia’s journey map, we were not only able to view our users’ experience more holistically, but we also uncovered and identified touchpoints of varying stress, motivation, energy, and happiness throughout a typical day in their life. Mapping this persona's experience through a day helped us determine the design requirements that would be important to include in our project.

YAMM Journey Map.png
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